It’s official: Uber’s 6 Destination Filter choices are historical past. Today, senior RSG contributor Christian Perea discusses what occurred and why, and what this might imply for Lyft’s vacation spot filter choices.
Well that didn’t final lengthy.
Recently, Uber rolled again the variety of occasions we will use Destination Filter from 6 to 2 makes use of per day. The transfer comes after Uber featured an upgraded Destination Filter as a part of Chapter three of their 180 Days of Change marketing campaign. Before August, drivers had all the time been restricted to 2 filters a day.
Destination Filter has all the time been a well-liked function amongst drivers as a result of it permits us to management the course that rides will take us. I favored the thought of getting six as an alternative of two as a result of it might permit me to use it extra typically as an alternative of on the uncommon event the place a experience took me distant from the town or at first/finish of my shift. The additional 4 actually makes it really feel like you might have much more management over your routes.
More importantly, in an period of lowest-fares-ever, it’s necessary to have that management over the place you drive. So what went mistaken?
Uber Claims It Ruined Wait Times For Passengers
Uber conveyed the dangerous information by way of the driving force app as they started to shut down the vacation spot filter celebration all through the US and Canada. Apparently Uber hadn’t realized how common the function was going to be with drivers once we had greater than 2 to use.
Below is a screenshot of the message (in case you didn’t see it):
Uber additionally referred to as a few of the drivers directlywho had been utilizing Destination Filter quite a bit to allow them to know and apologize for getting their hopes up. As I scanned the driving force boards yesterday, I even observed some posts the place drivers stated they have been comfortable that Uber referred to as them to break the information personally. I additionally thought it was good of them to achieve this, however different drivers reported logging on to their app and seeing solely 2 as an alternative of 6 and never understanding what was happening.
What Do Drivers Think?
Most drivers I spoke to weren’t very pleased concerning the change for an apparent purpose: it takes away flexibility.
Driver James Scherber (who additionally moderates a Facebook group for San Francisco drivers) defined how the discount in Destination Filters from Uber affected his selections on the street:
“It makes it much more troublesome to justify a visit over the Bay Bridge to the East Bay figuring out that when you maintain your app open and proceed to settle for rides, you may by no means get a ping heading again into San Francisco and you’ll be caught within the East Bay with the dramatically decrease per mile quantities. So if I’m out of filters, I find yourself shutting the app off. This doesn’t assist Uber or me.”
I can relate to James as a result of the pay in East Bay is simply $zero.6375/mile in contrast to $zero.9075/mile. The low charges imply that folks name for an Uber hella far and drag you out to locations hours away, making your drawback even worse!
Everyone’s Destination Was Probably To The Same Place
Let me run you thru a state of affairs actual fast…
In the previous, 2 filters for each driver meant there was little room for utilizing the filter tactically. When Uber gave us six filters, it allowed for wider use and thus extra causes to use the filter.
Let’s say it’s the night commute and there’s a three.0x ball of Surge on the middle of the town. In the previous, drivers would attempt to get to the “Surge ball” by logging out of driver mode and heading into the surge (which is dangerous) OR they might keep logged in due to Quest and get a non-surge experience that took them the other way of the three.0x Surge.
Some would use a Destination Filter to get to the large ball of Surge, as a result of it successfully blocks requests from taking you away from the three.0x surge.
Since every driver solely had 2 filters to use a day, not many would use this technique at any given time. Most saved their filters for the commute house or longer rides (a greater use IMO). Those of us who would set their filter towards the surge didn’t have a large enough impact on the general provide of drivers vs passengers.
More drivers utilizing extra filters extra typically
But then all of us had SIX! That meant that at any given time when there was surge that A TON of drivers would all set their filters to the identical spot – all hoping to get a journey in the direction of the Surge/Boost/busiest space of the town
The results of that, nevertheless, is that there are A LOT of automobiles solely in a position to give rides in a single course – the path that folks don’t need to go at rush hour! So wait occasions go up, and people who aren’t utilizing Destination Filter get rides from 20 minutes away.
Why Not Try four Destination Filters?
What if I informed you there was a quantity. An all pure quantity someplace between 2 and 6. The quantity four.
2 + 2 = 2 × 2 = 22 = four
See how cool that’s? I feel it’s an indication of one thing good. It’s like midway between “not sufficient” and “I’m not driving in that neighborhood”
Why didn’t Uber attempt three or four vacation spot filters? I don’t know.
Will Lyft Follow Suit?
If Uber is having all these issues with six Destination Filters, then it will in all probability present up with Lyft too proper?
Lyft’s Destination Mode doesn’t work almost in addition to Uber’s, so it doubtless doesn’t have the identical issues. Ironically, which may truly assist Lyft determine to allow us to hold our six filters. I reached out to Lyft to see in the event that they deliberate to return to 2 filters. They stated they’re “nonetheless monitoring the way it’s all understanding however will do what’s greatest for drivers“. For now, it appears like we get to hold six filters or Modes or no matter on Lyft. So that’s good.
I actually want Sidecar would have gained the rideshare wars. They didn’t care how typically I used vacation spot filter in 2014.
Drivers! Do you care about dropping four Destination Filters or is that this all only a bunch malarkey to distract us from the truth that charges are nonetheless low?
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-Christian @ RSG
In 2014, Christian left his job at a psychological well being middle to drive full time for Lyft and Uber. Since then, he has pushed for principally Lyft with a bit little bit of Sidecar and Postmates thrown in for experimentation and Uber when he does not really feel like speaking to individuals. He likes to speak about Politics and Economics over an excellent beer to whoever will pay attention to him.