BUCKTOWN — A taxi restore store is lashing out on the experience-hailing business with a banner declaring “pretentiousness wears a pink moustache” and distributing flyers that urge individuals to cease utilizing the providers.
Steven Lauria stated his household’s taxi restore enterprise is down by 50 % as a result of fewer cab drivers are driving their automobiles typically sufficient to wish repairs.
The flyers, entitled “The Pink: The Rideshare Rebuttal,” have been flying out of a pink metallic field affixed to the fence at Larry’s Service Center, 1834 N. Damen Ave., a taxi leasing and restore store began by Lauria’s grandfather Larry in 1950.
“We had 50 in here Friday. All gone,” Steven Lauria stated Monday.
Lauria’s 22-year-previous son Victor Bertocchi, who goes by the pen identify “Mr. Bohemian,” is the artistic drive behind the trouble. The exhausting-to-ignore banner was put in earlier this month and faces Bucktown’s Churchill Park.
Bertocchi wrote and designed the 2-web page rebuttal, which by way of artistic language and anecdotes exhibits the impression that experience-hailing providers corresponding to Lyft and Uber have had on the taxicab business.
One part asks the reader to think about they’re named Yellow Cab and enjoying a recreation of poker with Flash Cab, King Drive and Globe Taxi, and the crew is about to point out their playing cards when “a pink-moustached gentlemen frantically pulls up a stool.”
“The name’s Rideshare” he smirks. “I’m all in,” the person says earlier than pulling his personal playing cards from his personal deck out of his pocket to win the spherical.
Rideshare walks off and says “new market, new rules” to the baffled gamers.
The brochure encourages readers to “shrink the pink” by uninstalling journey-hailing apps from their telephones in addition to “rethink the pink.” It by no means makes use of the phrase Lyft however makes use of the model’s iconic scorching pink mustache and pink colours.
Lyft spokesman Scott Coriell responded: “The reason that Lyft has been successful and grown rapidly in Chicago is not just because we offer a safe, affordable and convenient service. It’s also because we have opened doors of economic opportunity for tens of thousands of people. These opportunities did not exist four years ago.”
Lauria’s financial challenges as a taxi restore store are mirrored in a city list of hundreds of cabs that as of July 21 have both missed required inspections or not paid license renewal charges to the town.
Lauria famous current studies of experience-hailing drivers committing crimes or being victims or violent crime, comparable to an alleged rape by a now-dismissed River North Lyft driver and the slaying of an Uber driver by a teen who attacked from the again seat.
“It’s unbelievable. It seems like there is a bad story about crimes in rideshares at least every month in Chicago and every week on a national level. Our mayor, when it was time to fix this and require background checks [for ride-hailing drivers], he turned a blind eye,” Lauria stated.
Bertocchi, who also posted “The Pink” online, stated the thought for the marketing campaign began earlier this month when the Triton College theater main stated he was “infuriated over the obvious obnoxiousness of rideshares” and wanted a artistic outlet for his frustration.
“If we cannot distinguish the pretentiousness of the pink mustache, then how can we distinguish more clever deceptions?” Bertocchi stated.
Ismail Onay, a driver for City Service cab, stated that he helps “rethink the pink.”
“I am under water right now,” Onay stated of his monetary state of affairs.
The 19-year veteran of the cab enterprise stated he continually hears passengers inform him how relieved they’re that he is aware of the place he’s going.
“My customers say, ‘I am glad I got you, you know the city better than Uber or Lyft.’ They say to me, ‘I am waving at them, they cannot see I am at the corner.’ [Rideshare drivers] do what the GPS tells them and not their instincts,” Onay stated.
The Pink brochure by Mr. Bohemian. [DNAinfo/Alisa Hauser]