Lyft and Taco Bell team up for late-night drive-thru munchies – Kansas City Star

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Hmmm. Maybe Missouri Gov. Eric Greitens was onto one thing.

Taco Bell and journey-sharing service Lyft are experimenting with a brand new function for night time owls craving munchies.

Over the subsequent two weeks in Orange County, Calif., when clients activate “Taco Mode” on the Lyft app, they will request a cease within the Taco Bell drive-thru throughout their journey.

The service shall be out there from 9 p.m. to 2 a.m. native time from July 27 to July 29, and Aug. three-5, based on LAist, a Los Angeles information web site.

Lyft is understanding the kinks earlier than increasing the service all through southern California and then nationwide subsequent yr.

“I kind of think of this like inverse delivery – like we’re delivering you to Taco Bell,” Marisa Thalberg, Taco Bell’s chief advertising officer, informed The New York Times.

“You’re being delivered to the food as opposed to having to get in your own car and drive.”

Missourians may recall that their governor found out in April that Lyft and Taco Bell go collectively like, nicely, peanut butter and jelly.

In a stunt promoting a new transportation bill designed to encourage journey-sharing providers within the state, Greitens signed a ceremonial copy of the invoice after hiring a Lyft automotive to take him by means of a Taco Bell drive-thru.

He ordered a Steak Chalupa Supreme.

The Times studies that Lyft and Uber wouldn’t have insurance policies relating to requests from clients to swing by means of the drive-thru, although clients apparently do ask.

Some drivers don’t need the mess of their automobiles.

“Some people are either afraid to ask or don’t know if they can ask,” Thalberg informed the Times. “We’re taking all these questions marks of, ‘Would it be unseemly to ask my Lyft driver to go through the Taco Bell drive-through?’

“And now we’re not solely going to make it permissible, we’re going to have fun this conduct.”



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