GRAND RAPIDS, Mich. – A Grand Rapids entrepreneur launched the rideshare app SteadyFare mid-June to compete locally with giants like Uber and Lyft.
At first glance, the interface looks the similar to others, but with nuances like no surge pricing during busy times and the ability to tip your driver.
“I like the fact that you’re going to pay the same rate whether it’s 2 o’clock in the afternoon and not busy, or 2 o’clock in the morning and you need a safe ride home after enjoying a few drinks with friends,” said Kevin McCormick, a driver with both SteadyFare and Uber.
Just like its name, no surge pricing for a slightly higher price per idle time.
“That allows us to, for only a couple dollars more, offer the same rate all the time, and still be competitive and still offer a great salary for our drivers,” said James Matthews, SteadyFare owner and developer.
Matthews says for drivers, here are the perks: drivers receive an 80 percent cut of the overall ride cost, which he says is 10 to 20 percent higher than other apps.
SteadyFare also uses the same background check process as Uber, inspecting the cars, but they also use Carfax and interview drivers in person.
“They can really make a good living driving for us when you know, the prices fluctuate quite a bit when it comes to Uber,” said Matthews. “So it’s really difficult for them to plan out their lives and make a good living off of it.”
The app is card-only and allows riders to plan rides ahead. However, after their public launch June 15, SteadyFare has about three to 10 drivers on duty on average. Matthews is hoping to continue their growth.
“We’re pushing a couple thousand users already in the first couple weeks,” said Matthews. “So if we can continue this pace, really the sky’s the limit.”